Some basics to help you understand SEO
SEO is an acronym for ‘Search Engine Optimization’.
Your rankings, or the ability to find your website on Google or any other search engine, is a term used to describe the visibility of your website relative to the keywords used on search engines to find a product service that you offer.
All indexed Web sites are listed on Google’s search engine. The page you see when you search a word on google is referred to as a ‘search engine result page’ or ‘SERP’ for short.
How can SEO can help my business?
Let’s use a ‘widget’ company as an example.
You operate a company that sells and services widget for residential and business customers. You have a website that talks about; who you are, what you do, your location, when you’re open, and how to contact you.
This is a great start. You look at your website, it’s beautiful. You have your domain name printed on your business cards and add it to the signature on your emails. People, you have email contact with or your business card can visit your website right? Right.
But how do new potential clients find my website?
This is where SEO comes in and why it’s important for your business.
When a potential client is looking for goods and services, the words or terms they type into Google to search are referred to as ‘keywords’. In our example, let’s say they’re searching for, “widget repair companies in Houston”.
The consumer will then be presented with a list of results on results pages. There could be thousands of pages. You’ll want to be on page 1, of course.